SEO link building is the process of building one-way hyperlinks to a website with the goal of improving the search engine visibility of that particular website.
History of Link Building
In the good old days, search engines like Alta Vista and Yahoo ranked websites high on their search results based on the content of the site. But once Google entered the scene, this changed. Google’s PageRank algorithm changed the way websites are ranked on search results pages.
Instead of analyzing the content of a page to rank a site, they looked at how many people linked to that particular page to rank it on top of the search results.
Even today, backlinks are the best way to determine the relevancy and quality of a web page. Backlinks are the main ranking signal of Google. This article provides information on what is SEO link building and how to do it safely.
But link building has changed a lot today than in the past. In the past, any webmaster could throw up thousands of spammy links and rank their website on the first page of Google without any problem. Thanks to algorithm updates such as Google Penguin, they focus on the relevancy and quality of the backlink rather than the number of links to a particular website.
Ranking a website on the first page of Google and the other search engines has become difficult today due to the latest algorithm updates by Google. You need to focus on quality content let other websites in your industry share the content for the sheer awesomeness of the piece of content. Focusing on natural high-quality links is the best way to improve the rankings of your website today.
Difference Between Good Backlinks and Bad Ones
You must know what makes a good and bad link before learning to build backlinks safely. The authority of the website linking to your site plays an important part when choosing the best links for your website. A high-authority link is considered a vote of confidence in your content. Google will rank your site higher on the search results page when you have a lot of relevant and high-quality links from authority sites.
Links from authoritative pages will pass more authority or PageRank to your site. Even though Google doesn’t use the PageRank factor publicly, they still use it as part of their ranking algorithm. That’s why you need to focus on building high-authority links to your website to improve the rankings of your site and do it safely.
What To Look For In A Linking Website
When it comes to link building, the site’s authority matters a lot. But you cannot forget the relevance of the site that’s linking to your website. You want a backlink from a high authority website that is closely related to your niche or industry. If the link is from a high authority site but a completely different niche or industry to your site, it won’t have the same effect as a high authority relevant link. This is another important factor to look into when building backlinks to your website to rank it on the first page of Google.
Link Location On The Website
The backlink’s position on your page also counts when building backlinks to your site. Links in the footer or sidebar of your website isn’t as powerful as a link that is embedded in a piece of content (hyperlink). That’s why you need to focus on including your link within the main body of a relevant and high-quality webpage.
An editorially placed link is more powerful than creating a profile on a random site and dropping the link there.
How To Use Anchor Text
Google uses anchor text as a ranking signal these days. The anchor text is the clickable text section of a link. Exact match anchor texts are still valid as long as you don’t abuse it.
If the anchor text is your main key phrase, Google will rank your site higher on their search results pages. But you shouldn’t abuse it or else, Google will penalize your website for doing so. These are important factors to consider when building backlinks safely to rank your website on the first page of Google.
Link building is important to improve the rankings of your website on Google and the other search engines. The aforementioned article provides information on what is SEO link building and how to do it safely.