What if I told you that a simple strategy could help you increase your web traffic, boost your email subscribers, and get you more leads from your marketing?
What if I told you that it’s easy to set up and only takes a few minutes a day?
In this guide, I’ll show you a strategy that can help you to get started with successful content marketing today. I’ll even share a specific strategy I’ve been using to get great results!
But before we begin, I want to assure you of something. So many resources make content marketing seem difficult. They skip the basics and assume a level of expertise that many beginners don’t have.
I promise you, this guide isn’t like that.
In the following pages, I’ll break content marketing into its most basic parts and show you exactly what you need to succeed.
Let’s get started!
Why Content Marketing is So Valuable In 2021?
Content marketing is a buzzword in the world of marketing, and for good reason. Businesses have seen a clear return on investment from content marketing strategies.
It’s even been said that 84% of marketers will increase their content marketing budget in 2022.
Whether you’re a seasoned copywriter or a marketing novice, you need to incorporate content marketing into your business plan.
Looking specifically at customer experience, content marketing can help you connect with potential customers and help you create a consistent, engaging voice across all channels.
This guide is going to show you exactly how to do this and how to create a content marketing strategy that will make you successful in the year ahead.
5 Key Pieces To Content Marketing Strategy
When most people think of content marketing, they think of the finished product, the blog posts and infographics, and videos you’ll publish in the near future.
While that’s certainly an important part of your content marketing strategy, it’s not the only thing.
Content marketing has five key components, and you need to address all of them to be successful.
1. Connecting With Your Audience
Think of your audience as the center of your strategy. If you don’t know who your audience is, how can you possibly know what type of content they want to read?
The first step of your content marketing plan is to research your target audience.
You need to know what they’re interested in. You need to know what they do for work. You need to know what they buy.
Don’t forget to ask questions too.
If you want to create great content, you need to know what your audience wants.
If you want to be successful, you need to know what your audience needs.
2. What Will You Do With Your Content?
Once you have a good idea of your customers, it’s time to think about the finished product.
What are you going to write? What are you going to put together in a video? What are you going to create in an infographic?
It might be tempting to start writing right away, but you need to do a little more planning first.
First, decide on the type of content you’re going to create.
For example, you might decide that you want to blog once a week and create an infographic every month.
Then, decide on the type of content you’re going to create.
For example, if you blog, will you write how-to blog posts or informational blog posts? Will you create short videos or long videos? Will you create infographics or something else?
Figure out the medium you’re going to use and the type of content you want to create.
3. Measuring Your Content’s Reach and Effectiveness
Before you can go out and create your content, you need to think about how you’re going to measure its success. After all, content marketing isn’t just about creating content. It’s also about making sure that content is working and generating solid results for your business.
To measure your content’s success, you’ll need to set goals. When you create your content, you need to decide exactly what you want to happen as a result.
For example, if you create a blog post, you might want more social shares than you got last time.
If you create a video, you might want more views. If you create an infographic, you might want more email subscribers.
Once you decide on a goal, write it down and track your results.
4. How Will You Distribute Your Content?
People don’t just magically find your content.
You need to get it in front of your audience. Your content could have the best headlines in the world, but if no one reads your content, it’s not worth very much.
So, how do you get your content in front of people? You can use paid ads, but that’s not the best way to increase your web traffic.
Instead, you want to focus on getting your content in front of your audience in a way that’s useful.
For example, if you’re writing a blog post about how to learn a language, you might use Quora or Reddit, or another social media site to promote that post.
5. Strategies For Taking Action
When you finish this guide, you’ll have the plan you need to create successful content marketing. However, you can’t just dream about creating content. You need to take action before your content marketing strategy is complete.
Once you’ve gotten your automation, blog, and system set up, the next step is to schedule your plan.
If you schedule when you’re going to do certain tasks, you’ll be much more likely to follow through.
For example, you might schedule your content creation for the first half of the day, when your creativity is highest.
Then, you might schedule your social media posting for the second half of the day. The next day, you can take action on your content marketing strategy.
As you can see, creating a content marketing strategy is easier than you might think.
All you need to do is follow these five steps. Then, you can create your strategy and get your content in front of the right people.