How To Rock Your Internet Marketing With Content Built For ROI


What if I told you that a simple strategy could help you increase your web traffic, boost your email subscribers, and get you more leads from your marketing?

What if I told you that it’s easy to set up and only takes a few minutes a day?

In this guide, I’ll show you a strategy that can help you to get started with successful content marketing today. I’ll even share a specific strategy I’ve been using to get great results!

But before we begin, I want to assure you of something. So many resources make content marketing seem difficult. They skip the basics and assume a level of expertise that many beginners don’t have.

I promise you, this guide isn’t like that.

In the following pages, I’ll break content marketing into its most basic parts and show you exactly what you need to succeed.

Let’s get started!

Why Content Marketing is So Valuable In 2021?

Content marketing is a buzzword in the world of marketing, and for good reason. Businesses have seen a clear return on investment from content marketing strategies.

It’s even been said that 84% of marketers will increase their content marketing budget in 2022.

Whether you’re a seasoned copywriter or a marketing novice, you need to incorporate content marketing into your business plan.

Looking specifically at customer experience, content marketing can help you connect with potential customers and help you create a consistent, engaging voice across all channels.

This guide is going to show you exactly how to do this and how to create a content marketing strategy that will make you successful in the year ahead.

5 Key Pieces To Content Marketing Strategy

When most people think of content marketing, they think of the finished product, the blog posts and infographics, and videos you’ll publish in the near future.

While that’s certainly an important part of your content marketing strategy, it’s not the only thing.

Content marketing has five key components, and you need to address all of them to be successful.

1. Connecting With Your Audience

Think of your audience as the center of your strategy. If you don’t know who your audience is, how can you possibly know what type of content they want to read?

The first step of your content marketing plan is to research your target audience.

You need to know what they’re interested in. You need to know what they do for work. You need to know what they buy.

Don’t forget to ask questions too.

If you want to create great content, you need to know what your audience wants.

If you want to be successful, you need to know what your audience needs.

2. What Will You Do With Your Content?

Once you have a good idea of your customers, it’s time to think about the finished product.

What are you going to write? What are you going to put together in a video? What are you going to create in an infographic?

It might be tempting to start writing right away, but you need to do a little more planning first.

First, decide on the type of content you’re going to create.

For example, you might decide that you want to blog once a week and create an infographic every month.

Then, decide on the type of content you’re going to create.

For example, if you blog, will you write how-to blog posts or informational blog posts? Will you create short videos or long videos? Will you create infographics or something else?

Figure out the medium you’re going to use and the type of content you want to create.

3. Measuring Your Content’s Reach and Effectiveness

Before you can go out and create your content, you need to think about how you’re going to measure its success. After all, content marketing isn’t just about creating content. It’s also about making sure that content is working and generating solid results for your business.

To measure your content’s success, you’ll need to set goals. When you create your content, you need to decide exactly what you want to happen as a result.

For example, if you create a blog post, you might want more social shares than you got last time.

If you create a video, you might want more views. If you create an infographic, you might want more email subscribers.

Once you decide on a goal, write it down and track your results.

4. How Will You Distribute Your Content?

People don’t just magically find your content.

You need to get it in front of your audience. Your content could have the best headlines in the world, but if no one reads your content, it’s not worth very much.

So, how do you get your content in front of people? You can use paid ads, but that’s not the best way to increase your web traffic.

Instead, you want to focus on getting your content in front of your audience in a way that’s useful.

For example, if you’re writing a blog post about how to learn a language, you might use Quora or Reddit, or another social media site to promote that post.

5. Strategies For Taking Action

When you finish this guide, you’ll have the plan you need to create successful content marketing. However, you can’t just dream about creating content. You need to take action before your content marketing strategy is complete.

The best way to take action is to identify the best first step you should take. In our opinion, that first step is to check out GrooveFunnels.

Groove is a complete online marketing platform that integrates your website, blog, email, and more in a unified way. You can read more at Groove Reviews and learn how this comprehensive Internet marketing system can transform your business.

Once you’ve gotten your automation, blog, and system set up, the next step is to schedule your plan.

If you schedule when you’re going to do certain tasks, you’ll be much more likely to follow through.

For example, you might schedule your content creation for the first half of the day, when your creativity is highest.

Then, you might schedule your social media posting for the second half of the day. The next day, you can take action on your content marketing strategy.


As you can see, creating a content marketing strategy is easier than you might think.

All you need to do is follow these five steps. Then, you can create your strategy and get your content in front of the right people.

Good luck!

What Really Are Nofollow, Sponsored, And UGC Links, And When To Use Them?


Links play an important part in search engine optimization or SEO. Without backlinks, the search engines might not discover your website. When your website links to another site, Google and the other search engines will consider it a “vote” for the site you are linking to. When a website has many “votes” from other quality sites, the particular site becomes an authoritative and trusted website. Authoritative sites rank higher in search results and become more trustworthy and authoritative in the process. That’s why one cannot underestimate the value of backlinks. This article provides information on what really are no-follow, sponsored, and UGC links, and when you should use these links.

What Is A Nofollow Link?

In the earliest days of search engine optimization, many marketers realized that they could easily get hundreds of backlinks to their websites by leaving spam comments on other websites/blogs and placing their links on any site that allowed user-generated content. This became a problem for Google and the other search engines because they had to rank spammy and untrusted sites higher in their search results just because these sites had more links. In 2005, Google introduced a method to mark a link as “untrusted” by way of a “no-follow” link. A no-follow link simply says “don’t follow this link.” When you add a no-follow attribute to a link that you don’t trust, the search engines don’t count them as “votes” anymore. On the other hand, Google’s policy is clear in the sense that any link that is paid for should be using a no-follow attribute. That way the no-follow link tells the search engines that it should not affect the ranking calculations. Nofollow links are usually hyperlinked with the rel=“nofollow” tag. For example, if your site is, a plain link on your site may look like – <a href=””>example link</a>. Most of the time, you will use these links to point readers to interesting and related content on yours or someone else’ site.

If you want to indicate to the search engines that you don’t trust the site that you are linking to or that is a paid link, you should include the no-follow tag which should look like this – <a href=”” rel=”nofollow”>example link</a>. Even though only external links are no-follow most of the time, it may make sense to mark an internal link with a no-follow attribute such as internal links that point to your login or registration pages. Surely, you don’t want the search engines to waste their resources by crawling those pages.

What Are Sponsored And UGC Links?

A sponsored link is a paid advertisement in the form of a hypertext link that shows up on search results pages. Google announced two new types of link attributes in 2019. In fact, it’s now possible to mark a link as sponsored or UGC (user-generated content) similar to a no-follow link. The sponsored attribute will be used to identify links that are the result of paid placements such as advertorials, sponsored placements, paid links, and similar links. On the other hand, the UGC attribute will be used to identify links that are created by users such as an author link in a comment form. Such a link doesn’t have to be trusted or endorsed by the page’s author.

Both these types of link attributes work similar to the no-follow link attribute. They simply tell Google and the other search engines not to count these links as “votes” for the particular website. This will help Google and the other search engines to understand more about the links in question. This will improve the process of how Google and the other search engines count “votes,” evaluate pages and rank relevant websites on top of the search results pages. In July 2020, Bing also updated its algorithm to support sponsored and UGC link attributes. For example, a sponsored link on a website will look like – <a href=”” rel=”sponsored”>example link</a> and a UGC link would look like – <a href=”” rel=”ugc”>example link/a>.

While these link attributes describe different types of links, you can also combine all these attributes in one link. Here is an example where the no-follow and sponsored attributes exist in one link – <a href=”” rel=”nofollow sponsored”>example link</a>. This can be useful at times because all the search engines may not support the new sponsored and UGC link attributes as yet. Hence, you should use the no-follow attribute along with the sponsored and UGC attributes until such time that all search engines recognize all these attributes.

When To Use These Link Attributes?

An advertisement or any other link you get paid for should use the sponsored attribute. A link is an endorsement of a particular web page. When you get paid to link to a web page, your motivation becomes different. In fact, you may have not linked to the particular site of they didn’t compensate you for it. That’s where the sponsored attribute comes in handy. You can differentiate a paid link from a natural link by using this attribute. The UGC attribute can be used whenever users of the site are able to create content or links on your site. A good example is the comments section of a web page or blog. WordPress will automatically add a UGC attribute to its comments section.

The aforementioned article provides information on what really are no-follow, sponsored, and UGC links, and when you should use these links.

The Top Tips For Writing Good Local SEO Content


Nowadays, when you are looking to get your website at the top of the local search engine rankings, having a comprehensive content marketing strategy is key. In order to get your website generating a lot of organic traffic, you need to be writing purposeful content. In this article, we will be going over some of the top tips that you should be using whenever writing SEO content.

Tips For Writing Good Local SEO Content:

1. Do Your Keyword Research

Whenever you are looking to get content ranking high, you should have an inherent focus on keywords. While you shouldn’t be strictly stuffing keywords into your articles, you want to craft content surrounding some of the most searched keywords within your industry.

Having content that centers around some of the keywords you are targeting are key. This will enable you to target specific keywords without looking inauthentic. This can help you make it very clear what your content is about for the search engine algorithms.

When you are doing your research, you should be doing a competitor analysis to figure out what some keywords your competition is targeting. This can give you a heads up and really provide you with actionable data to base content around.

Many people, especially small business owners, might find it difficult to do their own keyword research since they just don’t know what they’re looking for and often don’t have the tools needed to do the job effectively. That’s where a small business SEO company will probably be essential. These types of search engine agencies are trained and have the specialized tools to do this step most effectively.

2. Right Highly Relevant Content

You want to target specific things that your readership would care about. Having good quality content isn’t good enough these days. You need to create content that your traffic is going to consume. You want them to not only click on your site but stay on your site while they digest the content.

This can boost your on-page states and really give you a chance to get your site ranking as high as possible.

3. Search For What’s Trending

Creating content that is trending is an easy way to generate more interest from local traffic. Simply look at Google Trends to find what terms are trending within your area. This will give you a good basis for the keywords and topics that you should be actively creating content around. Use these trends as a basis to formulate a highly optimized content creation strategy.

4. Learn More About Your Audience

You won’t be able to create high-quality content that resonates with your audience if you don’t know them. You need to take steps to get to know your audience.

Try to research them and figure out what they are looking for and find a way to deliver it to them. You should be able to detect what kind of tone they want, what kind of substance, and more. This will give you a good outline that you can use for creating the most effective and hard-hitting content.

5. Local Events

When you are looking to drive traffic from the local searches in your area, you should try to create some content surrounding local events. A lot of people use search engines to learn about local events in their area. Because of this, you will want to target this traffic if you can somehow relate it to your website. This will give you the ability to single out those who are within your immediate area to get them to your website.

6. Make It Digestible

One of the things that a lot of people get wrong when they are creating content is they don’t work to make their content digestible enough. You need your content to not only be easy to read, but you need to make it simple and straight to the point.

When writing on the Internet, not only do you want to do this to retain short attention spans, but also to make it easy for the search engines to crawl your content. By creating optimized headings for local keywords and doing the right things to help create easily digestible content, you should be able to get your website many more local views.

7. Guest Posting

This is always a good way to improve your SEO. If possible, find some relevant companies in your area and ask them if you can write guest post content for them. This will give you the ability to drive traffic from their website to yours. You already know they have optimized their traffic for local traffic. Therefore, you should be able to generate a good amount of local clicks from a guest post. Also, it can help boost your ranking signals which can help you rank better locally.

8. Leverage Social Media

One of the best tools that you will be able to leverage when you are crafting and sharing out local content is social media. Because you can easily target a local audience on the various platforms, it can exponentially skyrocket your traffic and rankings.

Overall, there are a lot of things that you can do when you are looking to create the highest quality local SEO content. You want to have a good strategy going into the content creation process. Ideally, you want to do a lot of research and base your content creation strategy on your findings. This should help you figure out which way to go with your content strategy.

You should be keeping your content relevant and to the point. The better your content is, the more it is going to be shared and the better your on-page states will be. Try to incorporate local themes and local events into your content and you should be able to experience a boost to your rankings.

Easy Things You Can Do To Help Your Website SEO – A Helpful Guide For Beginners


While it is better to get as technical as possible with search engine optimization strategies, there are certain aspects you do not need an expert for. And this helpful guide for beginners will share easy things you can do to help your website SEO. If you are just starting out, the following tips can definitely help.

Keep Publishing Interesting Content

The first thing you have to keep in mind is to publish on a regular basis. Content is critical for any website, and the more content the better. However, you want to be specific about the topics you ultimately put out there. Do you have a niche website? Are you focused on a particular area?

The point is to zone into your niche. Provide readers with useful information and keep the content in line with the overall theme. The moment you start posting general information about everything and nothing, that is when you start losing your audience. Instead, keep visitors coming back by sharing information that is niche related and hard to find.

Tag Content With Strong Keywords

Another very important task for increased exposure comes down to using the right keywords. Think of keywords as the direct link between you and your audience. The more accurate and popular the keywords you use, the better the chance of people finding you through all the noise currently online.

As you read this, there are several tools you can utilize for researching the best keywords. But beware of turning to “blackhat” tricks. This is when irrelevant keywords are used simply because they are popular. And the result is nothing short of damaging. Users hate it when a keyword takes them to a site that talks about something completely different.

Check If The Design Is Responsive

It does not take an internet genius to realize how many different devices access the internet. Some users prefer their smartphones, while others use tablets and laptops. And you can bet on users switching between devices. What does this mean for website owners?

As the website owner, you have to make sure the design of the site can accommodate all these devices. Thanks to factors like different screen sizes and rendering software, it is obvious that users are going to have different experiences with the site.

Hence the reason for checking whether the design is created with different devices in mind. Does it respond well to smartphones and laptops? You want every user to enjoy their time on the site, regardless of the device they access it with.

Increase The Loading Speed

One of the things you quickly realize as a website owner is how users react to the loading speed. When pages take too long to load (more than 2 seconds on average), users are likely to start searching for another site. And there are several elements that determine how quickly your pages are loading.

Start by testing the speed from your server. But do not stop here. You also want to assess everything on your pages/posts. If you are running ads or pop-ups, they are bound to slow down the loading speed. The same can be said if you have a bunch of plugins that load in the background. So, when you struggle with the loading speed, consider trimming non-essential aspects.

Use The Right Plugins

Plugins are installed at the backend, which also means users cannot see these. But they are very important depending on what you are trying to achieve with the site. And without certain plugins to help gain search engine exposure, it becomes more challenging to generate organic traffic.

The trick is to keep a balance between the plugins you install. Too many will slow down the site. But if you only use necessary plugins, it can significantly boost visibility. Hence the reason for strategically choosing the best plugins at the right time.

Reach Out To Authority Sites

If you have not heard of backlinking before, now is the time to get familiar with this tactic. Basically, it translates into creating links that lead to your site. And you want authority sites in the same niche to publish these links because then you start sharing in their traffic.

Unfortunately, it is not as easy as you think. For the most part, you have to build a relationship with other sites before they allow guest posts (the best way to build links).

Use Meta Tags And Descriptions

As a final tip for better SEO and gaining more visibility, use meta tags for any pictures or videos you post. These are like additional keywords that help users to find your site. Straightforward descriptions really help to give users an idea of what to expect if they choose to follow the link.

Naturally, you want to consult with an SEO expert if you want to make your website ultra-competitive. But the above-mentioned tips can also be significant when you put in the effort.

The Best SEO Tools In 2020


Are you searching for the best SEO tools in 2020? If so, you have come to the right place. SEO optimization is quite complicated – especially when you are starting out. But many SEO tools can help make the process easier.

With hundreds of search engine optimization tools out there, choosing the best ones isn’t easy. Your research becomes important when selecting the best SEO tools to rank your site higher in the search engines. This article provides information on some of the best SEO tools in 2020.

Google Search Console

Google Search Console is a free tool offered for everyone with a website. This tool will let you monitor your website presence on Google SERPs. Registration is free, and you only need to validate your site by adding a code to your website.

You can control what gets indexed and improve the site using this tool so that it will rank higher in Google. Google Search Console lets you optimize your website for better performance in Google search results.

KWFinder – Keyword Tool

This tool will let you find long-tail keywords with lower levels of competition. Many SEO experts use this keyword tool to find the best keywords for their SEO campaigns.

The tool will not only show information on the keyword you are searching for but offer great suggestions related-terms. The tool will show the volume, competition, CPC, difficulty, and other important information of a particular key phrase. You can easily find profitable long-tail keywords to target for your SEO campaign by using the KWFinder keyword tool.


Moz is one of the best SEO software for advanced users. In fact, Moz is a full-service search engine optimization tool that helps you get great insights into how your website is performing on the SERPs and how to further improve your website.

Moz also provides the MozBar toolbar which you can download for free. This toolbar will let you see your website’s metrics while browsing any other website. MozCon is another feature offered by Moz to learn about search engine optimization.

The Page Optimization feature of Moz is a great tool that tells what you should do to improve the search engine optimization of every page of your website.


SpyFu is another great search engine optimization tool used by millions of webmasters out there. SpyFu has a premium version and free version to assist newbie and pro webmasters rank their websites.

If you are just starting out, you can opt for the free version of SpyFu and invest in the paid version as you start succeeding. This tool will show you the number of times a keyword gets searched each month. It will show the difficulty level of each keyword you search for.

The tool will also show you the competition and which keywords they use. SpyFu is one of the most detailed search engine optimization tools on the market today.

Majestic SEO

Majestic is another great SEO tool out there. It consists of many important features for the benefit of the webmaster. For example, the Majestic Million will let you see the rankings of the top million websites on the net.

Site Explorer is another great feature that lets you get a general overview of your website. It will show you how many backlinks your site has. The tool also acts as an SEO keyword tool letting you find the best keywords to rank for. Many webmasters make use of this site to improve the rankings of their websites.


This is one of the best free search engine optimization tools out there. It has a Chrome extension that acts as an SEO checker to perform on-page site audits. It helps assess the internal and external links of a website to see how it performs against the competition.

The tool will analyze the keyword density and other important metrics to help improve the rankings of your website.

If you are searching for the best search engine optimization tools out there, you have come to the right place. With hundreds of SEO tools, choosing the best tools is not easy. The aforementioned article provides information on some of the best search engine optimization tools in 2020.

What Is SEO Link Building And How To Do It Safely?


SEO link building is the process of building one-way hyperlinks to a website with the goal of improving the search engine visibility of that particular website.

History of Link Building

In the good old days, search engines like Alta Vista and Yahoo ranked websites high on their search results based on the content of the site. But once Google entered the scene, this changed. Google’s PageRank algorithm changed the way websites are ranked on search results pages.

Instead of analyzing the content of a page to rank a site, they looked at how many people linked to that particular page to rank it on top of the search results.

Even today, backlinks are the best way to determine the relevancy and quality of a web page. Backlinks are the main ranking signal of Google. This article provides information on what is SEO link building and how to do it safely.

But link building has changed a lot today than in the past. In the past, any webmaster could throw up thousands of spammy links and rank their website on the first page of Google without any problem. Thanks to algorithm updates such as Google Penguin, they focus on the relevancy and quality of the backlink rather than the number of links to a particular website.

Ranking a website on the first page of Google and the other search engines has become difficult today due to the latest algorithm updates by Google. You need to focus on quality content let other websites in your industry share the content for the sheer awesomeness of the piece of content. Focusing on natural high-quality links is the best way to improve the rankings of your website today.

Difference Between Good Backlinks and Bad Ones

You must know what makes a good and bad link before learning to build backlinks safely. The authority of the website linking to your site plays an important part when choosing the best links for your website. A high-authority link is considered a vote of confidence in your content. Google will rank your site higher on the search results page when you have a lot of relevant and high-quality links from authority sites.

Links from authoritative pages will pass more authority or PageRank to your site. Even though Google doesn’t use the PageRank factor publicly, they still use it as part of their ranking algorithm. That’s why you need to focus on building high-authority links to your website to improve the rankings of your site and do it safely.

What To Look For In A Linking Website

When it comes to link building, the site’s authority matters a lot. But you cannot forget the relevance of the site that’s linking to your website. You want a backlink from a high authority website that is closely related to your niche or industry. If the link is from a high authority site but a completely different niche or industry to your site, it won’t have the same effect as a high authority relevant link. This is another important factor to look into when building backlinks to your website to rank it on the first page of Google.

Link Location On The Website

The backlink’s position on your page also counts when building backlinks to your site. Links in the footer or sidebar of your website isn’t as powerful as a link that is embedded in a piece of content (hyperlink). That’s why you need to focus on including your link within the main body of a relevant and high-quality webpage.

An editorially placed link is more powerful than creating a profile on a random site and dropping the link there.

How To Use Anchor Text

Google uses anchor text as a ranking signal these days. The anchor text is the clickable text section of a link. Exact match anchor texts are still valid as long as you don’t abuse it.

If the anchor text is your main key phrase, Google will rank your site higher on their search results pages. But you shouldn’t abuse it or else, Google will penalize your website for doing so. These are important factors to consider when building backlinks safely to rank your website on the first page of Google.

Link building is important to improve the rankings of your website on Google and the other search engines. The aforementioned article provides information on what is SEO link building and how to do it safely.

Top 5 Things You Should Be Doing Today For Your Website’s SEO


Search engine optimization or SEO is the process of optimizing a website to make it rank higher in the search engine result pages. Higher visibility in the search engine result pages will lead to an increase in traffic and revenue for your business.

One important thing you need to know about SEO is that it is always changing. Techniques that used to work earlier might not be relevant today. Therefore, you need to be always on the lookout for the latest optimization techniques so that you can stay ahead of your competition. Here is a list of the top five things you should be doing today to optimize your website for search engines:

1. Mobile Optimization

If your website doesn’t work on mobile, you are leaving more than 50% of search engine traffic on the table. Keep in mind that mobile traffic has surpassed traffic from all other devices. Your website should be as accessible on mobile as it is on desktop.

The starting point of mobile optimization should be loading speed and readability. Make sure your website loads fast on mobile devices. Also, the design should be optimized for mobile devices. It should be easy for users to find relevant information.

There are several free tools available online that allow you to check how well optimized your website is for mobile devices. Make sure your website is designed with a responsive theme. In addition to a responsive theme, you should also make sure that website images are optimized for speed.

2. Content Optimization

There was a time when frequently published low-quality content used to be enough for high rankings but those days are long gone. These days, you need to focus on the best quality of content you are able to produce so that you can increase the search engine traffic for your website.

The first step towards content optimization is keyword research. Use free as well as paid tools to determine keywords and phrases that are relevant to your business. Think about variations of these keywords and make sure these variations are naturally included in the content. When it comes to placement of keywords, make sure your top relevant keyword is part of the page title and the page URL. Relevant keywords should also be part of the web page metadata.

You should also focus on the constant upgrading of the existing content. The relevancy of your website depends a lot on posting the super high-quality content. So, make sure every single piece of content published on your website is relevant and true.

3. Website Loading Speed

Internet users these days expect website pages to load instantly. If your web page takes long to load, users will click the back button and leave your website before it has even loaded. Therefore, loading speed is not only a highly relevant factor for SEO but also for user experience.

Research has shown that faster loading websites not only rank higher but also generate more conversions. Google has also categorically stated that the web page loading speed is one of the ranking factors. It might not have as much weight as some of the other ranking factors but it is something completely under your control. Make use of online tools to determine the factors that are affecting the page loading speed and optimize those elements to make sure your website loads fast.

4. Featured Snippets

You must have noticed these snippets that appear at the top of search results. It is an attempt by Google to provide relevant information to users as quickly as they can. You should take advantage of this feature by adopting a strategy to rank as many of your webpages in the featured snippets as possible.

The key to get featured is to do proper keyword research. Once you have discovered relevant keywords, you should answer some questions based on these keywords. If possible, make a numbered list and provide relevant information in a simple style.

5. Backlinks

One of the most common misconceptions or misinformation prevalent in the current SEO world is that backlinks are not as important as they once were but nothing could be further from the truth. There are indeed several factors that affect the search engine rankings but backlinks are still an important part of the algorithm. Therefore, you should adopt various strategies to attract backlinks from awesome websites.

Google suggests creating high quality, relevant and unique content to naturally attract links. However, creating good content is no longer enough to can get links. You also need to share content on your social media channels so that it gets in front of people who will then naturally link to it if they find the content useful.


Overall, search engine optimization is always changing. The key to optimizing your website is to keep it fresh and provide optimized and useful content for your readers. The above-mentioned tips should help you get started with the SEO of your website.

Tips For Making Your Site Faster and Decrease the Load Time


Chances are you’ve already spent a lot of time working on your website’s user experience and usability which are both essential for online business nowadays. However, without properly optimizing the page load speed, you are going to ultimately fail on both.

Speed is a vital part of both your website’s user experience and usability. Without it, you risk losing visitors and that means fewer customers. Nobody in this day and age likes a slow website.

The Load Time Is Imperative

In the infant days of the web, most sites were static HTML and so, theoretically, it would take little time to load. However, the connection speeds were ideally low. It was very important to put the number of graphics and image size on a web page. Not to mention that dynamic sites back then utilized CGI, which slowed things substantially. Now, bandwidth has increased and we can do a lot more on the internet, which is pretty evident.

Even so, it is imperative to keep in mind that the old rules still apply. Despite the increase in internet speeds and our gadgets becoming faster and faster, our patience just seems to get shorter and shorter. People want what they want now and that’s why companies must optimize their site’s load time.

In this read, we are going to look at some of the best ways to increase the speed of your website and decrease its load time.

Tips To Make Your Site Load Faster

1. Optimize the Size of Images

Images are a crucial part of a site as it makes it look catchy and attracts more and more visitors to interact with the site. This is pretty evident as websites without images and just content are the least preferred by people. This is particularly the case for sites in the e-Commerce niche as images give users more clarity regarding the products.

One of the best approaches to get better transformation rates is to include a lot of item images. In one study, 66% of people said that they needed to see at least three item pictures before deciding to make the purchase. This means that if you are running an e-Commerce website, images are extremely essential.

However, it’s imperative to keep in mind that pictures ideally decrease the loading speed of the site. In this case, you should use HTML responsive images. An alternative is to compromise on the image quality by compressing them.

2. Reduce The Server Response Time

The DNS lookup affects the amount of time it takes for a page to load. DNS is an acronym for domain name system and basically, it translates a site’s URL into the internet protocol (IP) address and the DNS lookups find the domain name system record in the database. The amount of time all this takes depends on how fast the DNS server is and thus determines the loading speed of your site. As such, reducing server response time increases the speed of your website.

3. Reduce the Number Plugins

Nowadays, plugins have become an essential component of websites. They work as add-ons to the site by adding specific functionalities. This makes your site rich in regards to the number of functionalities. However, you should keep in mind that plugins reduce the loading speed of the site which in turn affects the website’s performance.

The first thing you should do is check which plugins begin to reduce the speed of the website. You should aim at keeping your plugins to as few as possible or the speed will begin to decrease gradually.

4. Enable Browser Caching

If you visit a website now and load it later, you might notice that it’s faster than before. Well, whenever you visit a site, some of the data is stored on your hard drive in cache memory. That’s why the website loads faster. This is a handy feature that when enabled, will significantly increase the load time of your site on the users’ end.

5. Monitor Your Website Speed Over Time

After you have optimized your site, you should monitor the speed on a regular basis. You just have to open the site and note the time of loading. There are an array of SEO tools online that you can utilize to monitor the speed of your site.

Learn the Advantages and Disadvantages of SEO and PPC


Are you choosing between SEO and PPC to increase your online visibility? Even experienced marketers have trouble answering this question. What you should understand is that there’s no clear cut answer in the first place. It all depends on the current state of your brand, your objectives, and your target market.

SEO vs PPC – Is One Better than the Other?

Both of these online marketing tactics are meant to generate more targeted traffic to your website. However, you should be aware of the subtle differences in order to tell which one to use depending on the situation. Keep reading to learn the advantages and disadvantages of SEO and PPC.

SEO – Boost Your Organic Traffic

Every marketer is big on SEO—and for a good reason. It’s considered by many to be one of the most cost-effective digital marketing techniques. It improves awareness by improving your organic rankings, allowing your website to be seen by more potential customers.

SEO also plays a big role in branding. Studies show that consumers trust brands that they see on the first page of the search listings. If your website ranks well for a variety of keywords, potential customers will gradually remember your brand name, thereby increasing trust. This can be a huge difference-maker when it comes to luring in more customers and improving sales.

What’s more, SEO is known to boost credibility. By simply having your website rank number one for your target keyword, an audience that looks for your products or services will view you with heightened credibility.

Of course, website traffic will also skyrocket if you manage to climb up the rankings, especially for multiple keywords with a decent monthly search volume. The best thing about this is that SEO tends to drive laser-targeted traffic, which means you’re not just getting random visitors to your website. This organic traffic also doesn’t dry up as soon as you stop shelling out money. Expect your efforts to be rewarded in the long run as long as you stick to Google’s quality guidelines.

Perhaps the only downside to SEO is the time it takes to achieve high organic rankings. Many marketers expect overnight results, which prompts them to give up quickly. Keep in mind that it can take months to get to the first page of Google, especially if you’re trying to rank for very competitive keywords. This means you may have to keep investing money into SEO techniques for a long time before you start gaining ROI.

PPC – Immediate Visibility

Paid search can generate quick returns if you set things up correctly. While many business owners shy away from this tactic because of the costs involved, you should take a closer look at the benefits of this technique so you wouldn’t miss out on laser-targeted visibility.

As you may know, paid search results appear above-the-fold, which means potential customers will see them right away. Aside from the guaranteed visibility, you also have more control over your marketing messages. You can add site links, bullet points, reviews, pricing, locations, and phone numbers.

Visual product ads also make it easy to promote your products online. They provide users a quick glance of relevant products, enticing them to click through instead of wasting time jumping from one website to the next.

Even if your ads don’t get a lot of clicks, they will generate dividends by boosting your brand visibility. Again, people trust the brands they see in the search listings, even those appearing in the paid search results.

Targeting is another strong point of PPC. It allows you to deliver the exact content you want to your potential customers. You can choose to deliver the ads based on keywords, the day of the week, language, age, geography, and previous visits of users.

The speed at which PPC provides results is its biggest advantage over SEO. Of course, this comes at a price. The moment you stop bidding for ads, you lose all the visibility. While you can control your budget, it can take time to figure out how much to spend per day without losing revenue.

Final Verdict

A comprehensive approach holds the key to a successful online marketing campaign. There’s no reason to choose only one of these two fantastic traffic generation techniques. If your website doesn’t have a lot of traffic right now, be sure to keep working on your SEO efforts. Also, you may want to consider using PPC to generate immediate traffic to your site. This way, you can still attract customers and boost sales even if your pages are nowhere to be found in the organic search results.

SEO and PPC can go hand-in-hand. They aren’t meant to compete against each other. Take time to master both of them and you’ll find yourself well-equipped to use the best strategy that yields excellent returns in the short and long term.