Chances are you’ve already spent a lot of time working on your website’s user experience and usability which are both essential for online business nowadays. However, without properly optimizing the page load speed, you are going to ultimately fail on both.
Speed is a vital part of both your website’s user experience and usability. Without it, you risk losing visitors and that means fewer customers. Nobody in this day and age likes a slow website.
The Load Time Is Imperative
In the infant days of the web, most sites were static HTML and so, theoretically, it would take little time to load. However, the connection speeds were ideally low. It was very important to put the number of graphics and image size on a web page. Not to mention that dynamic sites back then utilized CGI, which slowed things substantially. Now, bandwidth has increased and we can do a lot more on the internet, which is pretty evident.
Even so, it is imperative to keep in mind that the old rules still apply. Despite the increase in internet speeds and our gadgets becoming faster and faster, our patience just seems to get shorter and shorter. People want what they want now and that’s why companies must optimize their site’s load time.
In this read, we are going to look at some of the best ways to increase the speed of your website and decrease its load time.
Tips To Make Your Site Load Faster
1. Optimize the Size of Images
Images are a crucial part of a site as it makes it look catchy and attracts more and more visitors to interact with the site. This is pretty evident as websites without images and just content are the least preferred by people. This is particularly the case for sites in the e-Commerce niche as images give users more clarity regarding the products.
One of the best approaches to get better transformation rates is to include a lot of item images. In one study, 66% of people said that they needed to see at least three item pictures before deciding to make the purchase. This means that if you are running an e-Commerce website, images are extremely essential.
However, it’s imperative to keep in mind that pictures ideally decrease the loading speed of the site. In this case, you should use HTML responsive images. An alternative is to compromise on the image quality by compressing them.
2. Reduce The Server Response Time
The DNS lookup affects the amount of time it takes for a page to load. DNS is an acronym for domain name system and basically, it translates a site’s URL into the internet protocol (IP) address and the DNS lookups find the domain name system record in the database. The amount of time all this takes depends on how fast the DNS server is and thus determines the loading speed of your site. As such, reducing server response time increases the speed of your website.
3. Reduce the Number Plugins
Nowadays, plugins have become an essential component of websites. They work as add-ons to the site by adding specific functionalities. This makes your site rich in regards to the number of functionalities. However, you should keep in mind that plugins reduce the loading speed of the site which in turn affects the website’s performance.
The first thing you should do is check which plugins begin to reduce the speed of the website. You should aim at keeping your plugins to as few as possible or the speed will begin to decrease gradually.
4. Enable Browser Caching
If you visit a website now and load it later, you might notice that it’s faster than before. Well, whenever you visit a site, some of the data is stored on your hard drive in cache memory. That’s why the website loads faster. This is a handy feature that when enabled, will significantly increase the load time of your site on the users’ end.
5. Monitor Your Website Speed Over Time
After you have optimized your site, you should monitor the speed on a regular basis. You just have to open the site and note the time of loading. There are an array of SEO tools online that you can utilize to monitor the speed of your site.