Nowadays, when you are looking to get your website at the top of the local search engine rankings, having a comprehensive content marketing strategy is key. In order to get your website generating a lot of organic traffic, you need to be writing purposeful content. In this article, we will be going over some of the top tips that you should be using whenever writing SEO content.
Tips For Writing Good Local SEO Content:
1. Do Your Keyword Research
Whenever you are looking to get content ranking high, you should have an inherent focus on keywords. While you shouldn’t be strictly stuffing keywords into your articles, you want to craft content surrounding some of the most searched keywords within your industry.
Having content that centers around some of the keywords you are targeting are key. This will enable you to target specific keywords without looking inauthentic. This can help you make it very clear what your content is about for the search engine algorithms.
When you are doing your research, you should be doing a competitor analysis to figure out what some keywords your competition is targeting. This can give you a heads up and really provide you with actionable data to base content around.
Many people, especially small business owners, might find it difficult to do their own keyword research since they just don’t know what they’re looking for and often don’t have the tools needed to do the job effectively. That’s where a small business SEO company will probably be essential. These types of search engine agencies are trained and have the specialized tools to do this step most effectively.
2. Right Highly Relevant Content
You want to target specific things that your readership would care about. Having good quality content isn’t good enough these days. You need to create content that your traffic is going to consume. You want them to not only click on your site but stay on your site while they digest the content.
This can boost your on-page states and really give you a chance to get your site ranking as high as possible.
3. Search For What’s Trending
Creating content that is trending is an easy way to generate more interest from local traffic. Simply look at Google Trends to find what terms are trending within your area. This will give you a good basis for the keywords and topics that you should be actively creating content around. Use these trends as a basis to formulate a highly optimized content creation strategy.
4. Learn More About Your Audience
You won’t be able to create high-quality content that resonates with your audience if you don’t know them. You need to take steps to get to know your audience.
Try to research them and figure out what they are looking for and find a way to deliver it to them. You should be able to detect what kind of tone they want, what kind of substance, and more. This will give you a good outline that you can use for creating the most effective and hard-hitting content.
5. Local Events
When you are looking to drive traffic from the local searches in your area, you should try to create some content surrounding local events. A lot of people use search engines to learn about local events in their area. Because of this, you will want to target this traffic if you can somehow relate it to your website. This will give you the ability to single out those who are within your immediate area to get them to your website.
6. Make It Digestible
One of the things that a lot of people get wrong when they are creating content is they don’t work to make their content digestible enough. You need your content to not only be easy to read, but you need to make it simple and straight to the point.
When writing on the Internet, not only do you want to do this to retain short attention spans, but also to make it easy for the search engines to crawl your content. By creating optimized headings for local keywords and doing the right things to help create easily digestible content, you should be able to get your website many more local views.
7. Guest Posting
This is always a good way to improve your SEO. If possible, find some relevant companies in your area and ask them if you can write guest post content for them. This will give you the ability to drive traffic from their website to yours. You already know they have optimized their traffic for local traffic. Therefore, you should be able to generate a good amount of local clicks from a guest post. Also, it can help boost your ranking signals which can help you rank better locally.
8. Leverage Social Media
One of the best tools that you will be able to leverage when you are crafting and sharing out local content is social media. Because you can easily target a local audience on the various platforms, it can exponentially skyrocket your traffic and rankings.
Overall, there are a lot of things that you can do when you are looking to create the highest quality local SEO content. You want to have a good strategy going into the content creation process. Ideally, you want to do a lot of research and base your content creation strategy on your findings. This should help you figure out which way to go with your content strategy.
You should be keeping your content relevant and to the point. The better your content is, the more it is going to be shared and the better your on-page states will be. Try to incorporate local themes and local events into your content and you should be able to experience a boost to your rankings.